Real 4K UHD.
Unreal immersion.
![A TV screen capturing the scenary of the mountain and the lake is enlarged (play the video)](/in/images/TV/Feature/UHD-2021/TV-UHD-UP81-01-Real-4K-D.jpg)
![A TV screen capturing the scenary of the mountain and the lake is enlarged (play the video)](/in/images/TV/Feature/UHD-2021/TV-UHD-UP81-01-Real-4K-M.jpg)
Blockbuster performance guaranteed.
![A TV screen playing a video of a boy in an astronaut suit he made playing with a spaceship in his room decorated with miniatures of planets (play the video)](/in/images/TV/Feature/UHD-2021/TV-UHD-UP81-03-Cinema-D.jpg)
![A TV screen playing a video of a boy in an astronaut suit he made playing with a spaceship in his room decorated with miniatures of planets (play the video)](/in/images/TV/Feature/UHD-2021/TV-UHD-UP81-03-Cinema-M.jpg)
Home to all your favorites.
![LG 43UP7740PTZ Entertainment](/in/images/TV/Feature/UHD-2021/TV-UHD-CINEMA-05-OTT-Service-D.jpg)
![LG 43UP7740PTZ Entertainment](/in/images/TV/Feature/UHD-2021/TV-UHD-CINEMA-05-OTT-Service-M.jpg)
**Disney+ content available on Hotstar App.
***Apple, the Apple logo, and Apple TV are trademarks of Apple Inc, Registered in the U.S. and other countries.
****Apple TV+ requires a subscription.
*****Amazon, Prime Video and all related logos are trademarks of Amazon.com, Inc. or its affiliates. Amazon Prime membership and/or Prime Video fees apply. See primevideo.com/terms for details.
******Supported service may differ by country.
![LG 43UP7740PTZ Active HDR](/in/images/TV/Feature/UHD-2021/TV-UHD-UP81-03-Cinema-D-4-2.jpg)
Down to the finest detail.
Play like a boss.
![A TV screen playing a video of a FPS game shooting an enemy with a gun. (play the video)](/in/images/TV/Feature/UHD-2021/TV-UHD-UP81-04-Gaming-D.jpg)
![A TV screen playing a video of a FPS game shooting an enemy with a gun. (play the video)](/in/images/TV/Feature/UHD-2021/TV-UHD-UP81-04-Gaming-M.jpg)
![LG 43UP7740PTZ Game Optimizer](/in/images/TV/Feature/UHD-2021/TV-UHD-UP81-04-Gaming-D-2-V.jpg)
Quick and easy game setup.
![LG 43UP7740PTZ HGiG](/in/images/TV/Feature/UHD-2021/TV-UHD-UP81-04-Gaming-D-3.jpg)
Immerse yourself in the game.
![LG 43UP7740PTZ Low Input Lag](/in/images/TV/Feature/UHD-2021/TV-UHD-UP81-04-Gaming-D-4.jpg)
Complete control without delay.
Thrilling Sports Experience
![Thrilling Sports Experience5](/in/images/TV/Feature/UHD-2021/TV-UHD-UP81-05-Sports-D.jpg)
![Thrilling Sports Experience6](/in/images/TV/Feature/UHD-2021/TV-UHD-UP81-05-Sports-M.jpg)
![LG 43UP7740PTZ Sports Alert](/in/images/TV/Feature/UHD-2021/TV-UHD-UP81-05-Sports-D-1.jpg)
Never miss your team play.
![LG 43UP7740PTZ Bluetooth Surround Ready](/in/images/TV/Feature/UHD-2021/TV-UHD-UP81-05-Sports-D-2.jpg)
A clear home advantage.
Enhance Your Interior
![A luxury living room with a TV displaying an aerial view of woods in red.](/in/images/TV/Feature/UHD-2021/TV-UHD-UP81-06-Design-D.jpg)
![A luxury living room with a TV displaying an aerial view of woods in red.](/in/images/TV/Feature/UHD-2021/TV-UHD-UP81-06-Design-M.jpg)
![A TV displaying a picture of London Bridge is in an antique workroom. A close up of a TV displaying a picture of London Bridge is on a table in an antique workroom.](/in/images/TV/Feature/UHD-2021/TV-UHD-UP81-06-Design-D-1.jpg)
![A TV displaying a picture of London Bridge is in an antique workroom. A close up of a TV displaying a picture of London Bridge is on a table in an antique workroom.](/in/images/TV/Feature/UHD-2021/TV-UHD-UP81-06-Design-M-1.jpg)
Enhance everything you see and hear.
![LG 43UP7740PTZ Intelligent Quad Core Processor 4K](/in/images/TV/Feature/UHD-2021/TV-UHD-UP81-07-Quad-Core-D.jpg)
![LG 43UP7740PTZ Intelligent Quad Core Processor 4K](/in/images/TV/Feature/UHD-2021/TV-UHD-UP81-07-Quad-Core-M.jpg)
![LG 43UP7740PTZ AI Brightness Control](/in/images/TV/Feature/UHD-2021/TV-UHD-UP81-07-a5-4K-M-2.jpg)
A bright idea for better TV.
![LG 43UP7740PTZ AI Sound](/in/images/TV/Feature/UHD-2021/TV-UHD-UP81-07-a5-4K-M-3.jpg)
Sound that every genre deserves.
![LG 43UP7740PTZ AI ThinQ](/in/images/TV/Feature/UHD-2021/TV-UHD-ThinQ-AI-D.jpg)
![LG 43UP7740PTZ AI ThinQ](/in/images/TV/Feature/UHD-2021/TV-UHD-ThinQ-AI-M.jpg)
Think you know smart?
Think again.
**Separate subscriptions required for OTT services.
![LG 43UP7740PTZ New Home](/in/images/TV/Feature/UHD-2021/TV-UHD-ThinQ-AI-D-1.jpg)
Welcome to your new home.
**Separate subscriptions required for OTT services.
![LG 43UP7740PTZ New Magic Remote](/in/images/TV/Feature/UHD-2021/TV-UHD-ThinQ-AI-D-2-V.jpg)
More like a magic wand.
![LG 43UP7740PTZ Voice Command](/in/images/TV/Feature/UHD-2021/TV-UHD-UP81-08-ThinQ-AI-D-2.jpg)
Your central hub of convenience.
**Google Assistant is not available in certain languages and countries.
***Supported menus and apps may vary by country.
****Menus displayed may be different upon release.
*****Voice Command availability may vary by products and countries.
![TV-UHD-UP81-09-Only-Color-D](/in/images/TV/Feature/UHD-2021/TV-UHD-UP81-09-Only-Color-D.jpg)
![TV-UHD-UP81-09-Only-Color-M](/in/images/TV/Feature/UHD-2021/TV-UHD-UP81-09-Only-Color-M.jpg)