LG UP77, 43 (109.22cm) 4K Smart UHD TV

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Rs. 48,140.00 Rs. 59,990.00

    • Real 4K UHD
    • Cinema
    • Game
    • Sports
    • Intelligent Quad Core Processor 4K
    • AI ThinQ

      The images used in the product overview below are for representative purposes. Refer to the image gallery at the top of the page for an accurate representation.

      Real 4K UHD.
      Unreal immersion.

      LG UHD TVs surpass your expectations every time. Experience lifelike picture quality and vivid colours with four times more pixel accuracy than Full HD.
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      Blockbuster performance guaranteed.

      Bring the cinema home. FILMMAKER MODE™ and HDR bring you a more immersive viewing experience. Connect with your favourite streaming platforms to access the content you love.

  • Entertainment

    Home to all your favorites.

    Access the Netflix, Disney+ Hotstar, Apple TV app, and Amazon prime video. Choose From the latest movies, TV shows, documentaries, and live sports, and find them all in one place.

    LG 43UP7740PTZ Entertainment

    *Netflix streaming membership required.
    **Disney+ content available on Hotstar App.
    ***Apple, the Apple logo, and Apple TV are trademarks of Apple Inc, Registered in the U.S. and other countries.
    ****Apple TV+ requires a subscription.
    *****Amazon, Prime Video and all related logos are trademarks of, Inc. or its affiliates. Amazon Prime membership and/or Prime Video fees apply. See for details.
    ******Supported service may differ by country.

Play like a boss.

Jump into the action. Game Optimizer, fine-tuned HDR graphics and low input lag make gameplay faster and more immersive.




  • Picture Processor Intelligent Quad Core Processor 4K
    Refresh Rate 60 Hz
  • HDR Active HDR
    HDR 10 Pro Yes
  • HLG Yes
    HDR Dynamic Tone Mapping Yes
  • Color Enhancer Advanced color enhancer
    Active Noise Reduction Double Step NR
  • True Color Accuracy Yes
  • Resolution Upscaler 4K Upscaler


  • Professional Game TV Yes
    HGIG Mode Yes
  • ALLM (Auto Low Latency Mode) Yes
    Game Optimizer Yes


  • LG AI ThinQ™ Yes
    Google Assistant
    Google Assistant (Built-in)
  • Amazon Alexa Alexa (Built-in)
    Apple Apple Airplay 2, Apple HomeKit
  • AI Brightness Control Yes
    Intelligent Voice Recognition Yes
  • AI Functions AI UX, AI Home, AI Recommendation, Intelligent Edit, Conversational AI
    Home Dashboard Yes


  • Operating System LG webOS Smart TV
    WebOS Home New (Full Screen)
  • Magic Remote Control Yes (Universal Control, Point, Click, Scroll, Voice)
    LG Content Store Yes
  • Full Web Browser Yes
    Sports Alert Yes
  • Direct Keys (Apps) Netflix, Prime Video, Disney+ Hotstar


  • Speaker System 2.0 Ch Speaker
    Audio Output (rms) 20W
  • Speaker Direction Down Firing
    AI Sound Pro/ AI Sound
    AI Sound
  • AI Acoustic Tuning Yes
    Clear Voice Clear Voice III
  • Bluetooth Audio Playback Yes (2 Way Playback)
    TV Sound Mode Share Yes


  • Wi-Fi Standard Wi-Fi Certified 802.11ac Bluetooth Yes (V 5.0)
  • Simplink (HDMI CEC) Yes
    Share & Control Yes
  • Magic Mobile Connection Yes


  • HDMI Input 2 (Side) USB Ports 1 (Side)
  • HDMI Audio Return Channel eARC (HDMI 2) RF Input 1 (Side, RF)
  • LAN 1 (Rear) Digital Audio Out (Optical) 1 (Rear)
  • Headphone Out 1 (Rear) HDMI Version HDMI 2.0


  • Power Supply (Voltage, Hz) AC 100~240V 50-60Hz
    Power Consumption Standby Mode Under 0.5 W


  • Set Weight (without Stand ) Kg 8.8
    Set Weight (With Stand) Kg 8.9
  • Set Weight (In Carton) Kg 11.0
    Set WXHXD (without Stand ) mm 967 x 564 x 57.1
  • Set WXHXD (with Stand ) mm 967 x 622 x 216


  • Magic Remote Yes (MR21)
    e-manual Yes
  • Remote Control Batteries Yes
Game Optimizer

Quick and easy game setup.

Manage all your settings in one place with modes optimized for various game genres: FPS, RPG, and RTS. Control contrast with black & white stabilisation for better visibility.


Immerse yourself in the game.LG 43UP7740PTZ HGiG

HGiG recognises tv performance and picture quality then tunes HDR graphics to provide the ultimate HDR gaming experience

Thrilling Sports Experience

Feel like you're in the stadium. Bluetooth Surround Ready lets you experience the game as though you're right on the sidelines. And with Sports Alert you'll always know when your favourite teams are playing.

Enhance Your Interior

Add LG UHD AI ThinQ to your interior decoration. A slim panel with 3-Side Cinema Screen combined with aesthetic design elevates any interior.

LG UP77, 43 (109.22cm) 4K Smart UHD TV

Rs. 48,140.00 Rs. 59,990.00